The Diary of Louise' was a year-long 360° content campaign I co-led with Relief.ca’s communication manager. Each week, we released a new story capturing the ups and downs of Louise’s life, creating a deeply relatable narrative for Relief.ca’s audience. Combining storytelling, illustration, and social media, this campaign offered an authentic way to connect with life’s challenges while raising awareness about mental health. Its innovative approach earned multiple awards in the design and marketing industry, highlighting its impact and creativity.